First with a little anecdotic green leave for the well-known apple logo as a reference to the earth day (today) but also by many other initiatives:
- A clear reference to Samsung in commercial ads with the slogan "There are some things we want every company to copy" promoting green energy by showing solar panels,
- A Tim Cook's video about Apple's efforts for environment (see video on YouTube),
- An article on Lisa Jackson on Wired (see article on Wired),
- A selection of ecological apps on AppStore.
Clearly, Apple took some measures to avoid a new ecological bashing and make it become a commercial advantage in the future.
A good news for the planet, obviously...